Beer Brands

Budweiser Family
	Budweiser Brewed and sold since 1876, Budweiser is the classic American-Style Lager. Budweiser is brewed with time honored methods including Beechwood aging and only the finest ingredients, resulting in unparalleled balance and character.
	Bud Light Introduced nationally in 1982, Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. Its clean and crisp flavor makes it the world’s favorite beer.
	Budweiser Select Budweiser Select is a special kind of beer brewed for a crisp taste that finishes clean. Budweiser Select was developed using two-row and roasted specialty malts for a rich color. It offers bold flavor and a clean finish.
	Bud Dry Bud Dry is brewed with balanced hop character offering full flavor but a very clean, less-sweet finish.
	Bud Ice Introduced in 1984, Bud Ice is a smooth-tasting ice beer. Bud Ice’s ice-brewing process creates a slightly sweet taste, with a smooth finish.
	Bud Ice Light Bud Ice Light was introduced in 1994. Bud Ice Light combines Bud Ice’s unique taste profile with fewer calories.
Michelob Family
	Michelob Super-premium Michelob was developed in 1896 as a “draught beer for connoisseurs.” Michelob is brewed with a superior ingredient blend for fuller body with a clean finish, using 100% European-imported hops for full flavor and refined character.
	Michelob Light Introduced in 1978 as the country’s first super-premium light beer. Brewed with 100% imported hops for a unique and refined flavor and character in a beer with surprisingly few calories.
	Michelob ULTRA Michelob ULTRA is brewed using the finest barley malt, select grains and all-imported hops. The special choice of grains and unique brewing process produces a smooth, refreshing beer with fewer carbohydrates and the flavor you’d expect from Michelob.
	Michelob ULTRA Amber Michelob ULTRA Amber features a beautifully rich, deep amber color with a complex, malty, full-flavored taste that is also low in calories and carbohydrates.
	Michelob Honey Lager Anheuser-Busch brewmasters combine two-row and caramel barley malt, a blend of imported and premium American-grown aroma hops, and a touch of honey to produce a full-bodied, slightly sweet beer.
	Michelob AmberBock An American-Style Bock beer with a rich, malty and smooth taste that is hearty and full-bodied, yet finishes cleanly. Anheuser-Busch introduced this premium-plus beer nationally in 1995.
	Michelob Golden Draft Introduced in 1991 and distributed in select U.S. markets. Unique bottle and can packaging features exclusive faceted edges. Michelob Golden Draft is cold-filtered for a smooth draft flavor.
	Michelob Golden Draft Light Michelob Golden Draft Light also made its debut in 1991 and was Anheuser-Busch’s first entry into the clear-bottle, packaged-draft market. Michelob Golden Draft is cold filtered for smooth draft flavor in a light beer.
Imports
	Grolsch Sold in more than 60 countries around the world, Grolsch is the No. 2 lager in the Netherlands and the No. 11 premium import in the United States. Grolsch is brewed using the finest natural ingredients, a traditional lager process and a combination of two European hops with a characteristically creamy head and a smooth and full-bodied taste.
	Harbin Lager Harbin Lager is brewed with a blend of select traditional Chinese and European hops, old-world-style yeast and the finest malt.
	Kirin Kirin is Japan’s largest and most prominent brewer. Its history dates back to 1888 and in that time, the Kirin name has become synonymous in Japan and around the world with beer of the highest quality. Its leading brand, Kirin Ichiban, is noteworthy for being brewed only from the first wort, which reduces bitter tannins and creates a beer with refined depth and a straight finish without a cloying aftertaste.
	Tiger Beer Tiger Beer has long been the No. 1 brand in Singapore and a leader in Malaysia. It is also one of the leading brands in Vietnam and Cambodia and the No. 1 imported Asian beer in the United Kingdom and Ireland. Tiger Beer is a full flavored beer with a crisp, clean taste.
Specialty Beers
	Redbridge Redbridge is a rich, hearty, full-bodied lager brewed with sorghum (a safe grain for those allergic to wheat or gluten), water, yeast, imported Hallertau and domestic Cascade hops and corn. The result is a rich, full-bodied lager with a moderately hoppy taste. No wheat or barley is used to make the beer.
	Rolling Rock Anheuser-Busch acquired the Rolling Rock brand in 2006. Rolling Rock is a classic pale American-style lager with a rich malt character that lends to its distinctive taste and subtle hops.
	Bud Extra Bud Extra takes beer to a new level – combining the drinkability and broad appeal of beer with caffeine, ginseng and guarana, Bud Extra is a beer remixed. Well-balanced beer with unique aromas of blackberry, raspberry and cherry, Bud Extra offers a lightly sweet and tart taste – with a “wow” factor in the finish.
	Bare Knuckle Stout Traditionally brewed using a blend of roasted barley, pale and caramel malts, Bare Knuckle Stout is balanced with robust hopping to provide a rich and flavorful stout, with a smooth and creamy head.
	Anheuser World Lager Rolled out in May 2003, Anheuser World Lager is a classic pilsner beer with a distinctive hop note and full-malt flavor – an import-style beer made in the United States.
	ZiegenBock An easy-drinking, American-Style bock beer, available only in Texas, since 1995.
Nonalcohol Brews
	O’Doul’s This nonalcohol brew contains less than one-half of 1 percent alcohol by volume and is marketed to those who want the great taste of Anheuser-Busch beer in a nonalcohol brew. O’Doul’s was introduced nationally in 1990.
	O’Doul’s Introduced in 1997, this brand is brewed using two-row and specialty caramel malts with a blend of the finest imported and premium American-grown aroma hops, to create a full-bodied nonalcohol brew. O’Doul’s Amber offers consumers the look and richer taste of an all-malt specialty beer in a nonalcohol beverage.
	Busch NA The company’s first value-priced, nonalcohol brew debuted in 1994.
Busch Family
	Busch Introduced in 1955, Busch has a smooth, clean taste and is the country’s largest-selling value-priced beer in all major demographics.
	Busch Light Introduced in 1989, Busch Light is already the eighth best-selling beer in the United States.
	Busch Ice In 1995, Anheuser-Busch introduced this smooth-tasting ice beer to satisfy consumer demand for a robust, value-priced beer.
Natural Family
	Natural Light Naturally brewed and less filling, low-calorie Natural Light was introduced in 1977 as Anheuser-Busch’s first light beer.
	Natural Ice Anheuser-Busch introduced Natural Ice in select markets in 1995 and took it national in 1996. This value-priced ice beer, with 5.9 percent alcohol by volume, has a smooth taste.
Malt Liquors
	Hurricane Malt Liquor This full-bodied, robust, slightly sweet-tasting malt liquor has 6 percent alcohol by volume. It was introduced in select test markets in 1996.
	Hurricane Ice “Ice-brewed” with a special combination of malt and premium American-grown hops for extra smoothness and body. It was introduced in 1997 and is available only in the Pacific Northwest.
	King Cobra A naturally brewed, full-bodied malt liquor, King Cobra was introduced in 1984.
Specialty Malt Beverages
	Bacardi Silver Peach Bacardi Silver Peach offers the juicy aroma of fresh peaches in a less sweet-tasting, but more refreshing flavor. Bacardi Silver Peach is the first peach-flavored malt beverage available nationally.
	Bacardi Silver Watermelon Bacardi Silver Watermelon has the subtle, juicy taste of fresh summer watermelon.
	Bacardi Silver Raz Bacardi Silver Raz has a refreshingly clean and effervescent taste with the natural flavor of raspberry
	Bacardi Silver O3 Bacardi Silver O3 offers a blend of exotic orange flavors created with three orange varieties: mandarin, valencia and tangerine, and resulting in a crisp, refreshing, yet not-too-sweet taste – the first orange-flavored, spirit-branded flavored malt beverage.
	Bacardi Silver Big Apple Crisp orchard-picked Granny Smith apple taste provides Bacardi Silver a tart, palate-cleansing bite.
	Bacardi Silver Strawberry The natural flavor of early-season strawberries are complemented by a hint of ripe melon to enhance the red-ripe strawberry flavor of Bacardi Silver Strawberry and create a smooth, clean finish.
	Bacardi Silver Bacardi Silver is a clear malt beverage made with natural citrus flavors and features a crisp, refreshing taste.
	PEELS PEELS are lightly-carbonated, slightly-sweet premium alcohol beverages made with pure fruit juice. PEELS are available in Pear Lemon, Strawberry Passion Fruit, Blueberry Pomegranate and Cranberry Peach flavors.
	Spykes Spykes is a colorful and unique shot with caffeine, ginseng and guarana available in 4 “sweet-hot” flavors: Spicy Lime, Spicy Mango, Hot Melons and Hot Chocolate. Spykes mixes well with beer to add alcohol, caffeine and unique flavor or can also be chilled and consumed straight as a shooter or over ice.
	Tequiza The nationwide rollout of Tequiza in 1999 was one of Anheuser-Busch’s most successful new-product introductions ever. Tequiza is the first American-made malt beverage combining lager beer with real blue agave nectar and the natural flavor of lime.
	TILT TILT is a lightly carbonated and well-balanced malt beverage, with a bold berry flavor and orange color. Brewed as a malt beverage, TILT is infused with raspberry flavor, caffeine, guarana and ginseng.
Specialty Organic Beers
	Stone Mill Pale Ale Stone Mill Pale Ale has the perfect balance of maltiness and hop bouquet resulting in a classic, fruity pale ale. Stone Mill Pale Ale is brewed with organic ingredients in a certified organic brewery.
	Wild Hop Lager Wild Hop Lager is a classic, European-style lager. It has a signature body with Cascade hop aroma and hints of caramel sweetness. It is brewed using organic ingredients in an organic brewery.
Alliance Partner Products
	Redhook Ale As part of an equity investment in the Redhook Ale Brewery in Seattle, Anheuser-Busch wholesalers have distributed Redhook’s superior microbrewery products since 1994 in select U.S. markets. Brands include Redhook Extra Special Bitter (ESB) Ale, Ballard Bitter Ale, Blackhook Porter and Wheathook Ale, among others.
	Widmer Brothers Anheuser-Busch expanded its participation in the microbrew segment by signing a distribution and equity agreement with Widmer Brothers Brewing of Portland, Ore., one of America’s leading microbrewers. The alliance allows Anheuser-Busch to expand its participation in the craft/specialty beer segment while providing Anheuser-Busch wholesalers with a unique set of beverages to sell in their local markets.
Energy Drinks
	180 Blue 180 Blue is the first packaged energy drink launched by a major beverage company in the United States to contain the Acai (pronounced Ah-sigh-ee) berry. Discovered in Brazil, the Acai berry itself is a small, dark, purple fruit from the palmberry tree and is considered to be one of the world’s superfoods. In addition to juice from the Acai berry, 180 Blue contains guarana, red grape and blueberry juices and vitamins B-6 and B-12. 180 Blue has a subtly sweet berry and grape flavor that’s the result of the natural ingredients used in creating the beverage.
	180 Sport Drink 180 Sport represents Anheuser-Busch’s first venture into the enhanced water segment. 180 is available in lemon-lime or orange-citrus flavor and contains vitamins B-6, B-12 and C, folate, niacin, calcium, potassium, zinc and magnesium.
	180 Energy 180 Energy uses only the highest quality, FDA accepted ingredients including water, vitamins B-6, B-12 and C (all vitamins at 100 percent recommended daily allowance) and natural citrus flavors. It also is enhanced with natural guarana, which gives 180 Energy its “boost.”

The Top 30 Beer Brands of 2006

CHICAGO–(BUSINESS WIRE)–The IRI Beer, Wine and Spirits Practice today announced its highly-anticipated “Top 30 Beer Brand Performers in 2006,” a revealing industry look at the 30 fastest growing beer brands across the beer market. IRI also unveiled its “Top 15 New Beer Brands in 2006,” a list of emerging new brand entries.

For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2006 versus 2005 to determine the brands with the strongest performance in the beer industry.

“The outstanding group of beer brands in this year’s top 30 ranking is a great representation of the big trends in 2006,” said Bump Williams, general manager, IRI Beer, Wine and Spirits Practice. “Consumers are definitely willing to pay premium price for their favorite brands, with 21 of the top 30 performers being high-end brands that include 14 imports, 6 craft brands, and one malternative. Manufacturers are also meeting the ever-changing tastes of consumer demands with their new product innovations. The key now is getting the proper amount of shelf space and distribution in the right stores to support these power brands.”

Notables, such as Bud Light, Pabst Blue Ribbon and Coors Light are on the list, but the coveted No. 1 brand goes to import beer, Newcastle Brown Ale, brewed by Scottish and Newcastle Importers. Import beer brands have a very strong showing in the ranking this year with such brands as Modelo Especial, Stella Artois, Corona Light, Guinness Draught and Beck’s. Craft beers also remain popular with Samuel Adams Seasonal, New Belgium Fat Tire Amber Ale, Sierra Nevada Pale Ale and Shiner Bock among the brands making the list. Of course, domestic brands will never go out of style. Busch Light, Natural Light, Yuengling Traditional Lager and Steel Reserve High Gravity Lager remain strong brands.

The Top 30 Beer Brand Performers ranking is designed to highlight the brands that experienced significant year-over-year growth across total U.S. supermarkets in 2006. In addition to looking at volume and dollar sales, IRI also examined pricing, share growth and incremental volume and dollar contribution.

IRI Top 30 Beer Brand Performers in 2006 Total U.S. Supermarkets
Rank		Beer Brand
1		Newcastle Brown Ale
2		Modelo Especial
3		Samuel Adams Seasonal
4		Blue Moon Belgium White Ale
5		Stella Artois
6		Corona Light
7		Smirnoff Twisted V Variety Pack
8		Guinness Draught
9		Corona Extra
10		Pacifico
11		Red Stripe
12		Keystone Light
13		Dos Equis XX Special Lager
14		Negra Modelo
15		Busch Light
16		Yuengling Traditional Lager
17		New Belgium Fat Tire Amber Ale
18		Natural Light
19		Bud Light
20		Samuel Adams Boston Lager
21		Heineken
22		Sierra Nevada Pale Ale
23		Shiner Bock
24		Widmer Hefeweizen
25		Steel Reserve High Gravity Lager
26		Beck’s
27		Saint Pauli Girl
28		Pabst Blue Ribbon
29		Coors Light
30		Guinness Extra Stout

Minimum of 500,000 cases sold in total U.S. supermarkets for 52 weeks ending Dec. 31, 2006

“To have Newcastle Brown Ale be ranked as the top-performing brand in supermarkets by IRI is just an unbelievable achievement,” said Kevin Moodie, president, Scottish & Newcastle Importers, Co. “The off-trade, specifically chain grocery, has exploded for us in the past few years and for the first time is now more than 50 percent of our business. While our company historically has been on-trade led, selling pints in U.K. pubs for the past 250 years, the off-trade now commands so much of our focus and attention. It’s an incredibly competitive environment, and we’re immensely proud that for the past several years we’ve enjoyed the success we have and for 2006 were deemed the No. 1 performer in the sector.”

Providing forward-looking insight about key brands to watch in the year ahead, IRI also announced the following Top 15 New Beer Brands in 2006:

IRI Top 15 New Beer Brands in 2006 Total U.S. Supermarkets
Rank		Beer Brand
1		Captain Morgan Parrot Bay Wave Runner
2		Captain Morgan Parrot Bay Sunset Surf
3		Leinenkugel Sunset Wheat
4		Captain Morgan Parrot Bay Matava Blue
5		Mike’s Hard Crisp Apple
6		Mike Arita
7		Sparks Plus
8		Zima XXX Hard Punch
9		Bacardi Silver Peach
10		Deschutes Inversion IPA
11		Budweiser Happy Holidays
12		Widmer Broken Halo
13		Smirnoff Twisted V Artic Berry
14		Mike’s Frozen Lemonade
15		Jack’s Pumpkin Spice

New brands did not report any IRI sales data prior to Jan. 2, 2006

“We saw a number of exciting new product introductions in 2006,” said Bump Williams, “Malternatives, due almost exclusively by new flavors, are definitely hitting the right note with consumers and captured eight spots in our ranking. A new segment—premium malt cocktails—is also doing well by capturing two spots.”

About IRI

IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth

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